Twenty-three minutes. That is how long it takes a social media account set up to look like a 16 to 18 year old boy to be shown misogynistic content, according to the audit Tanya Plibersek, Federal minister for social services, cites in this piece. Not sought out. Delivered.

Plibersek’s argument is blunt: young men are not choosing this content, they are being stalked by it. Everyday frustrations, rejection, loneliness, a bad week, get reframed by the algorithm as proof of a system rigged against men. Writing in The Saturday Paper, she traces how that reframing hardens into grievance, and how fast grievance gets monetised.

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