Another AI gadget, another solution looking for a problem
There is now a button. A literal one. Two ex-Apple engineers who worked on the Vision Pro have built a brushed-aluminium puck that looks like an iPod Shuffle, costs US$179, ships in December, and exists for one reason: you press it, and a chatbot answers.
It is called Button, it is in Y Combinator’s Winter 2026 batch, and Wired’s Boone Ashworth got the demo.
The founders are Chris Nolet and Ryan Burgoyne. The pitch has two pillars. Privacy: it only listens when you push it, unlike the always-on Friend pendant or the Bee. Speed: replies inside a second, unlike the Humane AI Pin, which took so long to answer it died of embarrassment.