Ferrari Luce: the fear behind the face
The Tifosi are furious, and they are aiming at the wrong target. The Ferrari Luce, Maranello’s first production electric car, was unveiled near Rome on 25 May to a wave of revulsion. “A Nissan Leaf with a prancing horse,” said the internet. Nissan, delighted, leaned in and thanked Ferrari for the compliment. The market was less amused. Ferrari shares fell more than eight per cent in Milan and over five per cent in New York the next morning. For a marque that has sold beauty for almost eighty years, that is a remarkable thing to do with a single reveal.
But the styling is not the story. The styling is a symptom.

Open the drawer where you keep your cables. Go on. Somewhere in that tangle are two USB-C cables that look identical, came in similar boxes and feel the same in your hand. One will charge your laptop at full speed and drive a 4K monitor. The other can barely run a mouse.
Singapore’s Foreign Minister assembled a personal AI agent on a Raspberry Pi 5 with 8GB of RAM. He hasn’t dared switch it off in three months. He is not an engineer.