Posts in: google

Siri AI closes the gap on Gemini, but not all of it

Siri AI just got tested against Gemini in the open, not on an Apple keynote stage. That is a very different test, and this time it held up.

Tech reviewer Stephen Robles ran the two assistants head to head this week, on real devices, doing real tasks: pulling calendar dates from a screenshot, digging through email for a specific detail, identifying a movie from a screen recording, ordering a coffee without touching the app. I wrote about the architecture behind the new Siri back in June, when it was still a demo. This is the first proper look at what it does with your actual phone.

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The result is closer than most of us expected. Not a wipeout in either direction. A genuine contest, with each assistant winning on different ground.

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Apple didn't get gobbled by Google

Many are saying it. Google Gemini is inside Apple’s iPhone AI. Apple has been gobbled by Google. The companies' phones are barely distinguishable now. None of that is right. The confusion is understandable. Google uses the word “Gemini” to mean at least two different things: their consumer AI assistant app and their family of underlying AI models. When people hear that “Gemini is powering Siri AI,” they picture the Google Gemini app somehow inside an iPhone.

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The Great Rewiring

For two decades, every question started the same way: open a browser, type, hunt. Google built that world. That era is ending.

Since the World Wide Web went mainstream, every major behaviour pattern on the internet has been built around one fundamental act: the human search. Type a query, receive links, hunt through documents, form a conclusion. It was extraordinary. Billions of people sharing information across the planet, instantaneously. And it made Google one of the most powerful companies ever built.

Now watch it dissolve.

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