Many are saying it. Google Gemini is inside Apple’s iPhone AI. Apple has been gobbled by Google. The companies' phones are barely distinguishable now. None of that is right. The confusion is understandable. Google uses the word “Gemini” to mean at least two different things: their consumer AI assistant app and their family of underlying AI models. When people hear that “Gemini is powering Siri AI,” they picture the Google Gemini app somehow inside an iPhone.
For two decades, every question started the same way: open a browser, type, hunt. Google built that world. That era is ending.
Since the World Wide Web went mainstream, every major behaviour pattern on the internet has been built around one fundamental act: the human search. Type a query, receive links, hunt through documents, form a conclusion. It was extraordinary. Billions of people sharing information across the planet, instantaneously. And it made Google one of the most powerful companies ever built.
Now watch it dissolve.
