We just can't ship junk
Most technology advice from 2007 is obsolete. This clip is not.
Steve Jobs is explaining why Apple wasn’t doing more to chase the PC market. The analysts kept asking. Apple had around 5% of the market at the time. Why not cut prices, increase volume, grow the number?
His answer was almost resigned: we just can’t ship junk.
Not “we’ve chosen not to.” Not “our strategy prioritises premium positioning.” A statement of fact about what Apple is actually capable of doing as a company. To pursue share through price cuts and quality compromise would be to become a different business entirely - and not one worth becoming.