Apple puts you at the centre of AI
At WWDC 2026 this week, someone asked Siri to go through a folder of contractor quotes as PDFs, compare them, pick the best option and draft a reply email. Siri did it. Live, on stage, in front of an audience.
That’s not a kitchen timer. That’s not “Hey Siri, what’s the weather.” That’s the kind of task you’d currently hand to Claude or ChatGPT with careful prompting and a bit of luck. Apple just demonstrated it happening through a voice assistant most of us had written off.
It is worth understanding how they got there - because the architecture behind it is genuinely interesting, and a lot of it comes down to a clever solution to a very unglamorous problem: memory.
Apple didn’t announce anything revolutionary at WWDC. For a company of this maturity, that’s not a criticism - it’s a read of the room.
Twelve months ago the most capable model you could rent was Claude Opus 4, at $15 in and $75 out per million tokens. Today the flagship Opus costs a third of that: $5 in, $25 out. So the price of frontier AI collapsed over the year, right?
Microsoft’s annual developer conference, Build, kicked off at 3am Melbourne time on Wednesday. I didn’t stay up to watch - but I’ve absorbed the media releases and technical docs, and there’s a genuine shift happening here that’s worth unpacking.
The Tifosi are furious, and they are aiming at the wrong target. The 
Open the drawer where you keep your cables. Go on. Somewhere in that tangle are two USB-C cables that look identical, came in similar boxes and feel the same in your hand. One will charge your laptop at full speed and drive a 4K monitor. The other can barely run a mouse.